News for 'targeted advertising'

Desi WTF News: It's weird, true and funny!

Desi WTF News: It's weird, true and funny!

Rediff.com5 Nov 2014

Want to know about some weird stuff happening in your backyard? Read on...

Now, start-ups to revive 'Only Vimal'

Now, start-ups to revive 'Only Vimal'

Rediff.com13 Jan 2016

From 50 stores Vimal Textiles aims to have 150 in 3 years.

PadMan Review: It's about empowering Akshay Kumar

PadMan Review: It's about empowering Akshay Kumar

Rediff.com9 Feb 2018

'Parts of Pad Man look like a Vicco Turmeric commercial, parts of it look like a Tourism Ad and parts of it like a commercial for Etihad Airlines. But almost all of it, unmistakably, sounds like one big town-hall message,' says Sreehari Nair.

Beaten offline, Gap takes to online sales in India

Beaten offline, Gap takes to online sales in India

Rediff.com20 Mar 2017

Almost two years after it entered India, global fashion retailer Gap struggles to keep up with rivals Zara and H&M.

Brand machine called Virat Kohli gets Rs 1.5 crore a day!

Brand machine called Virat Kohli gets Rs 1.5 crore a day!

Rediff.com23 Mar 2016

Currently, Kohli has 13 brands under his belt.

The Apple Watch: Is it a gadget or a fashion statement?

The Apple Watch: Is it a gadget or a fashion statement?

Rediff.com9 Mar 2015

The company isn't talking about plans for marketing the Apple Watch

India must have a future in Electronics

India must have a future in Electronics

Rediff.com19 Jul 2019

'It is in electronics that the gap between where we are and where we need to be is most obvious and most persistent.' 'It is not only a national security issue, but also a commercial issue,' argues Rajeev Srinivasan.

How TED hopes to change the world

How TED hopes to change the world

Rediff.com3 Jan 2018

'Our real future is the boy in the slum and the girl in the village.' 'We need to find the voices that can empower them to lead a better life,' TED Talks' Chris Anderson tells Niraj Bhatt.

How Hind Lever plans to take on Patanjali

How Hind Lever plans to take on Patanjali

Rediff.com13 Nov 2017

In the coming months, Lever Ayush will venture into categories beyond soaps, shampoos, toothpastes, lotions and moisturisers, its current segments of operation, as it seeks to give the brand a horizontal push.

RBNL rebrands its television channel as 'Big Magic Ganga'

RBNL rebrands its television channel as 'Big Magic Ganga'

Rediff.com14 Aug 2014

In its bid to grab eyeballs in the regional space, Big Magic rebrands channel, sets up production unit in Patna

How Sanjiv Bajaj changed Indian finance

How Sanjiv Bajaj changed Indian finance

Rediff.com21 Nov 2018

'Research shows that customers want their loans instantly.' 'So the team asked can we reduce the time for approval from 5 days to 30 seconds?' 'It took the company two years of hard work to tear apart our operations and processes and rebuild them through fresh ideas and by leveraging technology.' 'We reduced the time of loan approval to 3 hours and another year to get it down to 30 seconds,' Sanjiv Bajaj tells Surajeet Das Gupta.

Review: Ouija has a few tricks up its sleeve

Review: Ouija has a few tricks up its sleeve

Rediff.com31 Oct 2014

Given a choice between Ouija and the rest of the Halloween-targeted horror releases this year, I would pick Ouija any day, says Paloma Sharma.

Why Modi's financial schemes are struggling

Why Modi's financial schemes are struggling

Rediff.com30 Nov 2015

The best investment schemes fail if they don't offer incentives to intermediaries to push investors.

After eating into Apple's share in China, Vivo sets eyes on India

After eating into Apple's share in China, Vivo sets eyes on India

Rediff.com3 Dec 2014

Vivo, a brand of BBK Communication Technology that makes smart devices such as 4G Xshot handset, is now set to enter the fastest-growing smartphone market in India with the first launch planned later this month.

The case for boomerang hires

The case for boomerang hires

Rediff.com27 Jun 2017

A growing number of firms are putting in formal policy frameworks to tap into company alumni and facilitate the return of former employees, discovers Sangeeta Tanwar.

Trump expands lead, Sanders upsets Clinton in Michigan

Trump expands lead, Sanders upsets Clinton in Michigan

Rediff.com9 Mar 2016

Clinton's defeat in Michigan is an indication of the challenges she might face in the rest of her presidential campaign.

Pakistani Punjab must pay the price for terror

Pakistani Punjab must pay the price for terror

Rediff.com3 Aug 2015

'The target for all our counter-terror operations ought to be Pakistani Punjab's population,' argues Colonel Anil A Athale (retd).

Why banks will have fewer branches

Why banks will have fewer branches

Rediff.com19 May 2017

'With technology advancing rapidly, the need for branches is declining.'

BPCL, Indian Oil to revive premium petrol brands on excise cut

BPCL, Indian Oil to revive premium petrol brands on excise cut

Rediff.com1 Sep 2014

For BCPL's branded petrol, Speed, the price differential with regular petrol is now between Rs 2.74 and Rs 3.75 per litre.

Sebi may relax listing norms for startups

Sebi may relax listing norms for startups

Rediff.com28 May 2015

Startup may get some relation from Sebi for listing firms.

Experience India's future at IIT Kanpur

Experience India's future at IIT Kanpur

Rediff.com10 Sep 2015

Once you enter IIT Kanpur, you know you have arrived at a place which is at par with the best educational institutes worldwide. If not better.

This firm produces 35,000 kg of idli/dosa batter a day

This firm produces 35,000 kg of idli/dosa batter a day

Rediff.com31 Mar 2017

iD Fresh Foods, India's largest ready-to-cook food manufacturer, is looking to create a Rs 1,000-crore business in the next five years.

India needs a gaming regulator. It can save lives

India needs a gaming regulator. It can save lives

Rediff.com16 Oct 2017

'If a gaming regulator is able to save even a single player's life or is able to just enforce the existing laws of the land, it works,' says cyber policy expert Prashant Mali.

Flipkart arms pledge assets for Rs 1,400-cr credit

Flipkart arms pledge assets for Rs 1,400-cr credit

Rediff.com9 Dec 2015

A combination of bank guarantees, letters of credit, buyer's credit for computer servers have been provided to the two local operational arms by Kotak Mahindra Bank and Deutsche Bank.

How Lenskart plans to make you 'look good, feel good'

How Lenskart plans to make you 'look good, feel good'

Rediff.com22 Dec 2017

With Katrina Kaif as brand ambassador, will Lenskart be able to steer customers away from local opticians and keep them loyal?

Why didn't HSBC feel the need to apologise in India?

Why didn't HSBC feel the need to apologise in India?

Rediff.com18 Feb 2015

The bank has been at the centre of the black money and tax evasion scandal.

Have Biyani and friends slowed e-retailers?

Have Biyani and friends slowed e-retailers?

Rediff.com23 Feb 2016

'For how long can investors fund loss-making companies?'

STAR unifies branding for sports

STAR unifies branding for sports

Rediff.com6 Nov 2013

The company changes the names of its many sports channels, such as the acquired ESPN and dedicated Star Cricket, to Star Sports 1-4, that will bear out its multifarious sports strategy.

The real reason for Delhi's annual smoke season

The real reason for Delhi's annual smoke season

Rediff.com20 Oct 2018

The Delhi metropolitan area has one of the highest concentrations of population in the world, and suffocating the people of the area on an annual basis should be treated as a crime against humanity, especially when the cause for such suffocation can be controlled, says Arvind Kumar.

How fake accounts drive Twitter

How fake accounts drive Twitter

Rediff.com13 Nov 2017

'Any 21st-century political campaign will involve a lot of jockeying for social media territory.' The higher the profile of the campaign, the more likely it is to draw freelancers. Devangshu Datta surveys the Battle of the Bots.

Punjab govt puts ban on screening of 'Messenger of God'

Punjab govt puts ban on screening of 'Messenger of God'

Rediff.com17 Jan 2015

The Punjab government on Saturday decided to put a ban on the screening of the controversial movie 'Messenger of God' featuring Dera Sacha Sauda Chief Gurmit Ram Rahim Singh, in apprehension of breach of peace.

Can Flipkart 2.0 beat Amazon?

Can Flipkart 2.0 beat Amazon?

Rediff.com11 Aug 2017

After raising $2.5 billion from SoftBank's Masayoshi Son and his Vision Fund, Sachin Bansal and Binny Bansal are back in the driving seat at Flipkart, the company they founded over a decade ago.

Mission incomplete: Rajan's plan to transform RBI into a modern bank

Mission incomplete: Rajan's plan to transform RBI into a modern bank

Rediff.com12 Feb 2016

RBI Governor Raghuram Rajan wanted to improve training for staff, through initiatives such as sending them to other central banks for short stints.

'Mars was something new for all of us...'

'Mars was something new for all of us...'

Rediff.com11 Jul 2019

'ISRO provides a very positive atmosphere. What matters here is your talent, not your gender,' says Ritu Karidhal, Deputy Operations Director, India's Mars orbital mission, Mangalyaan. A fascinating excerpt from Minnie Vaid's Those Magnificent Women And Their Flying Machines, Isro's Mission To Mars.

'Event manager' Modi scores by shifting goalposts

'Event manager' Modi scores by shifting goalposts

Rediff.com31 Dec 2016

A scrutiny of the PM's statements in the last 12 weeks lays bare a stunning lack of homework for a policy that has affected each of the 1.25 billion people of India.

Adi Godrej: Parmeshwar's life is a big triumph

Adi Godrej: Parmeshwar's life is a big triumph

Rediff.com13 Oct 2016

'She adds value to life in many commendable ways. Apart from her many contributions to our consumer products business and Godrej Properties, she dedicates her energies and resources to charity, to philanthropic causes and most of all how she has managed her time as a wife, mother and entrepreneur brilliantly,' says Adi Godrej.

How to protect your online data from hackers

How to protect your online data from hackers

Rediff.com28 Jul 2017

Beware, it's not just criminals who want your data!

Oil India wants to develop a major belt in Rajasthan: Utpal Bora

Oil India wants to develop a major belt in Rajasthan: Utpal Bora

Rediff.com12 Aug 2016

Oil India is set to usher in a new era with a road map drawn to ramp up production and diversification plans to foray into liquefied natural gas

Will gau rakshaks inspire a cultural revolution?

Will gau rakshaks inspire a cultural revolution?

Rediff.com10 Aug 2016

'The viral video from Una aroused something that Hindu chauvinists and cow-botherers never take into account: Numbers.'

Sahara group lines up Rs 32,400 cr investment; 56,000 new jobs

Sahara group lines up Rs 32,400 cr investment; 56,000 new jobs

Rediff.com2 Feb 2014

Sahara group, whose legal battle with Sebi continues in Supreme Court over refund of over Rs 20,000 crore (Rs 200 billion) to investors, has made a surprise announcement of plans being afoot to hire over 56,000 new employees this year along with investments to the tune of nearly Rs 32,400 crore (Rs 324 billion).